The Ulupono Initiative is a Hawai'i-focused social investment organization. Ulupono — meaning to prosper through the right, or pono, path — is rooted in the local wisdom that a healthy environment and a healthy economy go hand in hand.
Our mission is to improve the quality of life for island residents in three areas: more renewable energy, more locally produced food, and less waste. By supporting local efforts to improve our economy and environment, the Ulupono Initiative ultimately aims to enrich the lives of Hawai'i's people.
A detailed consumer survey of nearly 1,200 shoppers across O‘ahu showed an overwhelming majority believe buying local is very important, and a large percentage are willing to pay more for some local products.
Ulupono Initiative hired Honolulu market research specialist OmniTrak Group Inc. to conduct the research.
Executive summary (pdf) Ulupono Presentation Briefing Dec. 2011 (pdf)
For a more detailed report on the study, contact us at info@uluponoinitiative.com.
Our mission is to improve the quality of life for island residents in three areas: more renewable energy, more locally produced food, and less waste. By supporting local efforts to improve our economy and environment, the Ulupono Initiative ultimately aims to enrich the lives of Hawai'i's people.
A detailed consumer survey of nearly 1,200 shoppers across O‘ahu showed an overwhelming majority believe buying local is very important, and a large percentage are willing to pay more for some local products.
Ulupono Initiative hired Honolulu market research specialist OmniTrak Group Inc. to conduct the research.
Executive summary (pdf) Ulupono Presentation Briefing Dec. 2011 (pdf)
For a more detailed report on the study, contact us at info@uluponoinitiative.com.